Adastra organised another successful business and industry engagement session, partnering with the Branding Association of Malaysia (BAM) to put together a stellar line up of speakers from various segments of the industry, from commercial bank, funding agency, advisory and consulting firm to listed company to discuss the importance of intangible assets and brand in unlocking the true value to businesses and firms.
The hybrid event saw an attendance of 80 people for the onsite event while another 30 participants joined in the event from a few countries via zoom webinar.
The session ended with a networking cocktail which saw very lively discussions and post forum conversations among friends and associates.
The forum received very positive reviews and feedback and Adastra has been requested to continue to provide and organise more engagement sessions on the subject of IP and intangible assets.
The hybrid event saw an attendance of 80 people for the onsite event while another 30 participants joined in the event from a few countries via zoom webinar.
The session ended with a networking cocktail which saw very lively discussions and post forum conversations among friends and associates.
The forum received very positive reviews and feedback and Adastra has been requested to continue to provide and organise more engagement sessions on the subject of IP and intangible assets.