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Event

BUSINESS FORUM REPORT: INTANGIBLE ASSET & IP FINANCE & VALUATION- ACCESSING CAPITAL FOR INNOVATIVE FIRMS and LAUCHING OF SOFTWARE PLATFORM for IP VALUATION

Date : 2nd February 2023, Thursday

Venue : Bunglow37 , Jalan Abdullah, Bangsar  & Online Zoom 

Time : 3.00pm to 5.30pm

 

A total of 103 participants attended the event. Key takeaways :

 

The overriding message from the forum is a clear consensus from participants and speakers that in the knowledge economy, Intellectual Property rights and intangible assets are critical to any business big or small and that more emphasis should be given to how these intangible assets are driving business value and powering economies. While there have been various changes to law, regulations and policies implemented over the years by the Govt, more is needed to fully support the use of Intangible assets as an economic tool to power the national economy.

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Event

C-Level Executives Forum on Intangibles and Brand as Business Value Driver

Adastra organised another successful business and industry engagement session, partnering with the Branding Association of Malaysia (BAM) to put together a stellar line up of speakers from various segments of the industry, from commercial bank, funding agency, advisory and consulting firm to listed company to discuss the importance of intangible assets and brand in unlocking the true value to businesses and firms.

The hybrid event saw an attendance of 80 people for the onsite event while another 30 participants joined in the event from a few countries via zoom webinar.

The session ended with a networking cocktail which saw very lively discussions and post forum conversations among friends and associates.

The forum received very positive reviews and feedback and Adastra has been requested to continue to provide and organise more engagement sessions on the subject of IP and intangible assets.